hi, i'm
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Profile picture hi, i'm
hi, i'm

I'm a product designer based in London, UK. I design and build exceptional products for users and businesses.

I've been working with SaaS companies since 2018. Along the way, I've designed for startups in B2B fintech, B2C foodtech, tourism, health, flower delivery subscriptions and more.

Get in touch if you'd like to discuss a project.

Recent Work

Fintech Startup Krokit - Design


Krokit (HQ in the US) is the financial data management platform for the franchise industry. I came in as a first designer, built two products and helped scale one of them to a five-figure monthly revenue in just two months.

Design Sprints for Freddie's Flowers

Freddies Flowers Design Team Figma Prototypes Design Sprint Ideation Freddie's Flowers Testimonial User Testing Prototype Presentations

I was part of two 5-day design sprints in 2022 and 2023 in London organised by The Craftory VC Fund for Freddie's Flowers. During the first sprint I worked closely with Freddie's and The Craftory VC teams on designing dynamic prototypes for Freddie's new 'Gifting' product which was released in Feb 2023. In the second sprint I collaborated with Freddie's branding and executive teams to generate dynamic prototypes for six product dimensions. All designs were tested with real users from various audience segments to establish the most viable solution.

HappyDojo.io (Martial Arts App Concept)

Event view Payment screen About us Chats

Practising karate and observing areas for improvement in my club sparked the idea of designing a martial arts app concept. The app facilitates event updates, online payment, and communication among students. Additionally, it assists club owners (Sensei) in managing events, receiving online payments, communicating with students, and maintaining student records.

Tourism Business Website - Design & Build

Cyclexperience Website 1 Cyclexperience Website 1 Cyclexperience Website 3 Cyclexperience Website 4 Cyclexperience Website 5 Cyclexperience Website 6

I designed the site in Figma and built it in Webflow. I chose minimalistic and easy to navigate design for this project. I focused on featuring high-quality visuals of the area to help visitors imagine the experience and make them more comfortable booking online. The site is pretty big and required a lot of CMS collections and compiling the right assets for each section. Hotjar has shown that the scrollable photo galleries are very popular with most users looking at every photo.

Branding for Finance Advisory Business

Forward Food Tech 1 Forward Food Tech 2 Forward Food Tech 3 Forward Food Tech 4 Forward Food Tech 5 Forward Food Tech 6

I planned and created the branding for an advisory business that works with food and agriculture tech start-ups. I designed all visuals and wireframes in Figma and built the site in Webflow. The new website increased sign-ups by 50%. I worked there as a Marketing Manager and found it quite fun producing two 5-star rated podcasts for them.

Food App Landing Page

Food app

Landing page design for a food app concept helping customers find the best meal for them based on their dietary requirements.