I was part of a 5-day design sprint in London organised by The Craftory VC Fund for Freddie's Flowers. I worked closely with both teams on designing dynamic prototypes for Freddie's new 'Gifting' product which was released in Feb 2023. We generated ideas and tested the designs with real users from different audience segments to establish the most viable solution.‍

Practising karate and observing areas for improvement in my club sparked the idea of designing a martial arts app concept. The app facilitates event updates, online payment, and communication among students. Additionally, it assists club owners (Sensei) in managing events, receiving online payments, communicating with students, and maintaining student records.

I designed the site in Figma and built it in Webflow. I chose minimalistic and easy to navigate design for this project. I focused on featuring high-quality visuals of the area to help visitors imagine the experience and make them more comfortable booking online. The site is pretty big and required a lot of CMS collections and compiling the right assets for each section. Hotjar has shown that the scrollable photo galleries are very popular with most users looking at every photo.

I planned and created the branding for an advisory business that works with food and agriculture tech start-ups. I designed all visuals and wireframes in Figma and built the site in Webflow. The new website increased sign-ups by 50%. I worked there as a Marketing Manager and found it quite fun producing two podcasts for them.

Landing page design for a food app concept helping customers find the best meal for them based on their dietary requirements.